Boost Social Media Engagement During the Holidays: 8 Tips and Ideas

Christmas is one of the busiest periods for online shopping. You can also use the festive season to enhance your online presence, attract more followers, boost engagement, and eventually drive sales. Keep reading for marketing tips and strategies to help you reach these goals before the end of the year. 

8 Tips to boost your social media engagement on holidays

Create the content calendar early 

Creating a content calendar in advance ensures the consistency and efficiency of posting. Start planning your holiday content creation in September or October so that you have plenty of time to think about what to post, content formats, activities, and more. It will help you avoid the pressure and hustle during the holiday season. All you’ll have to do is to follow the content strategy and schedule posts for publication.  

The frequency of posting and what kind of content to share depends on your business. If you’re a retail store and Christmas is a high season for you, inform the subscribers about the deals, discounts, and your operating hours during holidays. As a blogger, you can share ideas for a Christmas celebration, gift ideas, crafts, and other engaging and helpful content. 

Refine your strategy based on data

To develop a successful content strategy, you need to rely on data rather than your instincts. Take the time to review your organic social media performance during the year, and measure holiday engagement. 

Dive deeper into analytics and answer the following questions: 

1. What type of content gets the highest engagement from users? 
2. What content performed best during the last year’s Christmas campaign? 
3. Do contests and promotions lead to an increase in sales? 
4. What social media platform generates more conversations and sales? 
5. What is the optimal posting frequency?

Once you answer these questions, you’ll have a clearer picture of what type of content to share and how to engage your audience better. 

Also Read:

How To Organize Secret Santa for Small Work Teams

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Publish holiday-themed content 

Christmas time gives you a perfect opportunity to connect with your audience creatively and leave a lasting impact. Create content that will get everyone into the holiday spirit, such as home décor ideas, gift ideas, heartfelt stories about the joy of giving, Christmas facts, and highlights of the last year. 

Engage your audience with contests and polls

One of the tried-and-true ways to boost engagement quickly is through interactive social media content. Holiday polls and quizzes encourage participation and attract more followers. Here are some quick ideas: 

1. Run a poll: Create a series of polls with simple questions, such as “What is your favorite holiday treat?” or “Vote for your favorite product color” Such polls encourage visitors to share their opinions and send the right signals to social media algorithms. 
2. Organize a contest: People love participating in contests, especially if they can win a valuable prize or get an additional discount for participating. You can ask your audience to come up with captions for photos you share or answer Christmas trivia questions. 
3. Run a seasonal giveaway: Organize a giveaway of your (or your sponsor’s) products. Ask the audience to follow your account and tag a friend to participate. As tagged friends are likely to join the giveaway, your brand recognition can increase dramatically. 

Organize a gift exchange

Many people participate in gift exchange games on Christmas, so why not organize your Secret Santa? Use an online Secret Santa generator, such as the MySanta app. Here's how you can organize Secret Santa for your subscribers:

1. Announce the gift exchange on your social media early and share a QR code for joining the game.
2. Each participant will sign up, share their gift preferences and add their address for mailing the gift.
3. Set the limit for gifts ($5 or $10 is a good budget).
4. Draw names in one click so that each participant knows to whom they need to send a present.

Try our MySanta app

You can create wishlists, add exclusions, and communicate with your gifree secretly. Moreover, there is an option to track gifts and ensure that everyone buys a present on time.

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You can also offer an additional incentive to subscribers who upload photos of their gifts from Secret Santa after the exchange. By participating in the exchange, your followers will share the joy of giving and become more loyal to your brand. 

Share holiday advice

People are overwhelmed during holidays, so offering bite-sized advice on social media can help improve brand loyalty. Create bright and engaging tips on how to plan their family reunion party, how to choose a perfect gift, and how to keep kids engaged. 

Here are some ideas for informative Christmas posts: 

1. Christmas party games and activities to keep your guests entertained 
2. Outfit and makeup ideas for work, family, and other gatherings
3. Christmas celebration ideas and party planning tips 
4. A list of Christmas must-haves this season 
5. Christmas décor trends 
6. DIY décor ideas and simple crafts 
7. Money-saving tips for a celebration on a budget 

Also Read:

8 Fun Ways to Exchange Christmas Gifts in the Office

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Focus on video content

Short videos (reels and stories) can showcase your products and services in action. By showing the usage scenario, you make your products more relatable to customers and help them envision using them. 

In addition to promoting your product or service, you can show your subscribers behind-the-scenes moments, for example, how your products are created or how your store works. It will show the subscribers a human side of your business. 

Plus, you can create funny short videos about various holiday situations to foster sharing and spread the word about your business. 

Highlight charity initiatives

On Christmas, most people think about doing something good for others and giving back to the community. Organize a charitable initiative, collecting donations or sending one dollar from each purchase to a local charity organization. 

Encouraging your subscribers to join these efforts shows your social responsibility and shows everyone the real meaning of the holiday. It also builds trust and emotional connection with your brand. 

If you create a consistent content plan in advance, analyze what types of content work best for your audience, and add interactive activities such as polls and giveaways, it will help you stay top of mind with your subscribers and eventually increase engagement.

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