How Much to Spend on Christmas Gifts To Avoid Getting Into Debt

A gift that's too modest might offend, while an overly expensive one can hurt your wallet. This guide explains the ideal amount to spend on Christmas gifts this year.

Christmas gifts spending tips

Psychologists say that givers and receivers often have different perceptions of the cost of gifts. Givers believe expensive items will elicit excitement and gratitude. However, recipients aren't always aware of the gift's price and might not associate it with one's feelings towards them. Here's how to balance cost and utility so that every surprise contributes to the festive spirit.

How to Calculate Your Gift Budget

Plan your gift expenses based on your finances and your relationship with the recipients. There are several tried-and-true methods to allocate your money wisely without offending anyone.

Method 1: Divide the Total Amount by Closeness

According to the survey, Americans planned to spend around $1,000 on Christmas gifts in 2024. Use this as a starting point, but set a personal limit that doesn't strain your wallet.

Set aside a specific line in your budget for "extras": 

  • wrapping paper, boxes, ribbons, bows
  • cards and envelopes
  • gift bags and packaging
  • shipping or delivering gifts.

Aim to set aside 5–10% of your total gift budget to avoid unplanned expenses.

Make a list of all recipients: your spouse, children, extended family, friends, colleagues. Use a ten-point scale to rate the importance of each person on the list. For instance: 

  • a spouse scores a perfect 10, 
  • children — 10, 
  • parents — 8-9,
  • close friends — 6-7, 
  • neighbors, colleagues and relatives — 3-4.

Add up all the points and divide the amount you're willing to spend on gifts by the total points. Multiply the result by each recipient's score. 

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For example: if your gift budget is $600 and the total score is 50, the coefficient is $8. A spouse (10 points) would get a $80 gift, while a colleague (3 points) would receive a $24 gift.

Method 2: Spend a Percentage of Your Income

This method is based on your income. Experts suggest that you spend about 1 - 2% of your monthly income on Christmas gifts. If you earn $5,500 gross a month, then your gift budget will be $110. While this might not suffice to treat everyone to nice gifts, this method can work if you're trying to cut costs.

Exceptions include close loved ones—spouses, children, parents. There should be no restrictions here. Give as much as your budget allows and as your feelings dictate. 

Method 3: Stick to Average Expenses

If you don't want to complicate things, spend between $10 and $70 depending on how close you are to the person. The lower end is suitable for colleagues and distant acquaintances.

For example, a symbolical gift costing around $10 is enough for coworkers or acquaintances. Meanwhile, for friends or family, it's better to choose a quality item for $20–$40, which will be practical and show genuine care.

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The upper limit of $50-$70 is best for your loved ones. However, keep in mind that recipients often perceive the value of gifts to be 10-33% lower than their actual price. Therefore, focus not on the amount spent, but on the usefulness or emotion the gift conveys.

Special Occasions: Colleagues, Distant Relatives, Acquaintances

For teachers, doctors, neighbors, and nursery school educators, a good gift limit is $15. Yet, don't be restricted to mere symbolic gestures: within the $5 to $40 range, you can choose something truly heartfelt—a set of fine tea or coffee, a festive treat, or cozy home textiles. 

Your personal trainer, or the local store clerk would appreciate something small but thoughtful. A souvenir, small box of chocolates, or personal care products under $7 would be a gracious token of appreciation without any obligations.

If you're celebrating the holiday season with distant relatives, prepare symbolic gifts up to $15 each. These could be a mug with a holiday design, a calendar journal, or a small book. 

When Gift Price Becomes a Problem

A gift that's too expensive or too modest can create awkwardness and spoil the holiday spirit. Psychologists identify two problematic scenarios to avoid.

Too Cheap: How Not to Offend the Recipient

A modest gift might upset the recipient and signal a neglectful attitude towards them. Your loved ones, in particular, may be more sensitive to inexpensive gifts—they expect more attention and care from you.

The right presentation can help avoid hurt feelings. Even an inexpensive item can be given so meaningfully that it becomes memorable and significant. Share why you chose the gift. A personal story creates emotional value that compensates for the modest price.

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Another solution is a practical gift that solves a specific problem the person has. A gift card to their favorite store, a supply of pet food, or a new kettle provides real benefit. The recipient will appreciate your attentiveness to their needs.

Too Expensive: Awkwardness and Suspicions

Someone might suspect you're trying to outshine them or expect something in return. Such gifts are particularly inappropriate if the recipient can't reciprocate with something of equal value.

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When a gift is too expensive, it ceases to bring joy and becomes a source of internal pressure as the recipient might think they owe you something. The recipient's negative emotions in this case outweigh joy and gratitude.

Avoid expensive gifts for acquaintances, colleagues, and those with whom you have formal relationships. Instead, choose something modest yet useful.

How to Delight Loved Ones Without Spending Too Much

A practical approach to gift-giving can save your budget and avoid the stress of the holiday frenzy.

Honestly Discuss the Cost with the Recipient

With close family, it's convenient to discuss upfront how much each is willing to spend on holiday surprises, ensuring the gift brings joy and no one feels obligated. 

Setting a spending limit is made easy with Secret Santa. Everyone knows the gift budget and is guaranteed a gift of equal value in return.

The MySanta online service allows you to easily organize a Secret Santa game for any number of participants. It will automatically match Santas with recipients, lets you create a wishlist, and you ask the recipient questions in an anonymous chat. You can add specific gifts from Amazon to the wishlist, so your Santa knows where to buy the needed gift.

Try our MySanta app
You can create wishlists, add exclusions, and communicate with your gifree secretly. Moreover, there is an option to track gifts and ensure that everyone buys a present on time.
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Try our MySanta app

If you want to understand how the person feels about sentimental and practical gifts, certificates, specific items, ask them for advice on choosing a gift for someone else. They might share what they find appropriate and what they would personally give. 

Plan Your Shopping Early to Avoid December Panic

Compile a list of recipients and a tentative budget by November. Last-minute shopping in December tends to be more expensive due to heightened demand and lack of discounts. In a rush, you might spend more than planned or buy something unsuitable.

Keep an eye on sales and promotions throughout the year. You can find many quality products at a 30-50% discount during off-season or special deals. 

Pay attention to recipients' preferences in advance. Notice what they buy for themselves, which brands they prefer, and what they verbally wish for. Keep notes on your phone—in December, you might forget these casually overheard wishes that could become perfect gifts.

Simple Gift Ideas That Always Work 

Many givers aim for originality, especially when presenting multiple gifts at once. It might seem that a unique item will make a stronger impression and highlight your gift among others. In reality, unique gifts often turn out to be impractical and unnecessary.

Don't be afraid to give common items if you know the person loves them. A favorite type of chocolate, perfumes, or a book in their favored genre will delight more than an exotic gift that requires figuring out how to use. 

List of Practical Gifts that Always Work:

  • Tea—especially winter flavors: spicy, herbal, citrus.
  • A box of chocolates.
  • Warm socks with winter patterns.
  • Hand cream. 
  • Desk or wall calendar.
  • Bath bomb.
  • Ornament—a universal holiday symbol.

How to Tell if You Got the Budget Right

There are markers that can help you determine if the recipient liked the gift, which means you got the budget right.

  • A well-chosen gift does not embarrass the recipient. They are delighted with the item itself, not its price.
  • If the recipient spends a long time inspecting the packaging, tries to guess the cost, or asks where you bought it and how much you paid—it's possible the gift is too expensive. Excessive curiosity about the price indicates discomfort and a desire to understand how to reciprocate.
  • Be wary if the person thanks you excessively or promises a return favor. Genuine joy is expressed more simply and naturally. Promises of compensation imply that the recipient feels indebted and can't just enjoy the gift.

Conclusion

Keep it simple: plan your budget in advance, choose items that will truly be appreciated, and remember that the best gift is one that reflects your feelings rather than your financial capacity.

The most expensive Christmas gift cannot replace sincere attention. Sometimes a simple but thoughtful gift chosen with heart brings more joy than something expensive.